Adrian Sutherland is kicking off the New Year with a new music video featuring his soul-stirring track, Precious! With four youth dancers, three Adrians, two locations, and one black jeep, this visual masterpiece pays homage to all that is precious: the next generation, the cycle of life, future guardians of this land, and hope for tomorrow.
Filmed in Winnipeg, Manitoba, in October, Precious is brought to life by a talented Winnipeg-based filmmaking team and shot on location at Buhler Recreation Park and West End Cultural Centre over two shooting days. The video beautifully captures the song's essence, directed by Jorge Requena Ramos, with Landon Lake shooting and editing, and executive produced by Adrian Sutherland himself.
ABOUT THE VIDEO
At the heart of Precious is the powerful collaboration with the SummerBear Dance Troupe, featuring Jazzlyn Hart (Shawl Dance), Jordon Hart (Grass Dance), Jrayden Hart (Grass Dance), and Lillee Hotomani (Jingle Dress). Under the guidance of Barbara Nepinak, the troupe brings to life the cultures of Indigenous communities, showcasing the richness of Ojibway, Cree, Assiniboine, and Sioux tribes. The name originated from the original Ojibway name of Nepinak – “Neebin-ni-maqua” – which means Summer Bear.
ABOUT THE SONG
Precious is more than a visually stunning performance; it's a soul-stirring anthem inspired by soulful Black music from the American South. Co-written by Adrian Sutherland, Chris Gormley, and Matt Gormley, the song resonates with the struggles against oppression that Indigenous Peoples and People of Colour have faced throughout history.
Produced by Colin Linden in Nashville and mastered by Greg Calbi and Steve Fallone in New Jersey, the track features a solid backbeat and pow-wow singing, creating a unique blend that serves as a powerful reminder of the fight for freedoms and rights across the globe.
The musicians contributing to Precious include Adrian Sutherland on vocals and acoustic guitar, Colin Linden on acoustic, electric, resonator guitars and vocals, John Dymond on bass, and Gary Craig on drums. Together, they’ve crafted a sound that encapsulates the spirit of Adrian's music – rooted in his Northern Canadian heritage yet resonating universally.
Precious is one of the many amazing tracks on Adrian’s upcoming album, “Precious Diamonds”, set for release on March 15, 2024.